Writing Today

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News writing is supposed to be the embodiment of perfectly produced prose. However, the reality is that it is the source of more grammatical, contextual and typographical mistakes than probably any other professional writing genre. Few are spared, whether they are experienced journalists with high-quality literary skills or rookies with limited vocabulary. All journalists would admit to having certain weaknesses that are manifested in their work. None are immune to mistakes. Some media outlets employ tougher editorial standards than others but the gatekeepers are all human and mistakes inevitably sneak through. However, there is a difference between genuine mistakes and errors that defy the language. Unfortunately, there are still many bloopers in print, television and the Internet that are the result of ignorance. Because no one picks up on these errors, they are allowed to perpetuate and, after a while, these words, phrases, syntax or misspellings morph into acceptable entities, while its original correctness fade. When learning how to write like a journalist, many cadets are not taught basic language rules. Although there are plenty of examples, here are just four common mistakes that writers all over the world continue to make. Dilemma

Are you an article writer? If so, what type of articles do you write? When this question is asked, the subject matter isn’t really being sought after, rather they way that you write. Do you write interesting articles; articles that your readers can’t wait to finish reading? Or do you write traditional, boring articles; articles that your readers may not even finish reading? If you answered traditional boring articles or even a collection of them both, you may want to reexamine the way that you write. After all, it isn’t a secret that readers actually like to enjoy what they read. That is why it is extremely important that you write captivating content. As it was mentioned above, the subject of your articles, although important, is not as important as the way that your articles are written. For that reason, you will want to write articles that interest you, but also ones that will draw in readers from all walks of life. The best way to come up with these article subjects is to use the internet to your advantage. After all, the internet is likely where your articles will be published. To find “hot topics,” to write about, you will want to use keyword research tools, search engines, news websites, and shopping websites. When it comes to finding “hot topics,” these are your best sources of information. Once you have found an interesting and popular topic to write about, you can then focus on the way that your article is written. The goal of any article writer is to have their article read and loved by readers; however, there are some cases where this is more important than others. Many internet users, namely webmasters use articles to create back-links to their websites. These back-links are used increase website traffic. The only problem is that many article directories only allow links at the end of an article. This means for you to benefit from article distribution and back-linking, your readers must make it to the end of your article. If you are a webmaster who is using this technique, it is extremely important that you go the extra mile to ensure that your articles are interesting and easy to read. Speaking of interesting, the best way to determine whether or not your article is interesting is if you like it. After you have created your article, you will need to proofread it. After you have thoroughly proofread your article, you are urged to review it one more time. This time, you will want to examine it as a reader, not the article writer. If you find your content dry, dull, or boring, there is a good chance that your readers will as well. An article that is easy to read is also important. You can write a captivating article, but if it difficult to read, it won’t do you any good. When it comes to easy to read articles, grammar is an important component. Whether you are planning on selling your articles, using them for your own personal use, or submitting them to article directories, you need to take the time to proofread your articles. Many internet users claim that the number one turn off is articles that are poorly written. There is no quicker way to lose a reader than to have an article that is poorly proofread. In conjunction with readable articles, grammar wise, it is also important that you examine the words that you use. To sound professional, many article writers use big, technical sounding words. This is okay to do is some cases, but it is typically advised against. The only time that you should use big, technical words is when you are writing an article that will be read by experts in the same field. The second biggest turn off for readers is content that regularly contains words they do not know or understand. In a way, this is similar to creating dry, boring content. If your readers cannot understand exactly what you mean, they may find reading your article to be useless or a waste of their time. The best way to write captivating articles is to write from your heart. When it comes to article writing, even just a little bit of creativity can go a long way. Creativity is what can turn an otherwise boring article into one that your readers will not only enjoy reading, but one that they may also recommend to others. For more useful tips & hints, please browse for more information at our website: - .newbies-copywriting.com .articlewriting.reprintarticlesite.com

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that. 1) Record everything Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionist’s name can be vital to remember as they’re often gatekeepers. Write down when you called, and when you said you’d call back. 2) Use a database or spreadsheet to record everything You’ll never manage by hand, and Excel spreadsheets aren’t user friendly in the long term. If you’re prepared to invest in a real CRM (Customer Relationship Management) tool, that’s a great idea. If not, you there is a cheaper alternative. I created my own database using Microsoft Access. Click here to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.) 3) Always call back when you said you would Don’t let them down. They may not even remember that you committed to calling back. But if they do, and you don’t meet your commitment, you’ll lose valuable credibility and respect. And wherever possible, work to their schedule. You’re here to help them, not make things harder. TIP FOR COPYWRITERS: If you’re an advertising copywriter or website copywriter, ask to speak to the Marketing Manager (or if the person who answers the phone says they don’t have a marketing manager, ask for “the person who looks after your advertising & website” - all businesses have that person - it’s generally one of the owners). 4) Always try to get on with the gatekeepers Receptionists and personal assistants have great influence, and quite often do more of the real work and decision making than the person you’re trying to contact! Make friends with them and you’ve got a foot in the door. (But don’t waste their time or crawl

As simple as the initial questions are what make thriller fiction become more attractive to readers and how to make thriller really thrilling? What is mechanism of thriller fiction writing and how does it work? Which factor of common element that I should pick up for my writing? And end up with a kind of question like how to write a successful thriller fiction? The answer is really rely on human psychology and biology, which about how people think and how they behave as well as mechanism on how their brains work. Why thriller stories scare us? I have to say that not all of thriller make us scared, this is just because it is really depend on how the stories were written, if they were written badly, they may not be horrified enough. The word “scare” refers to something that make us feel of fright or fear or may lead to the feeling of death to people. However, the reason why not all thriller stories make us scared is something also depends on the objective of the writer, which he/she might want something else from readers, not just to make people horrified. In fact, it is quite simple to understand that horrified is a fundamental manner of human, which is what exactly about what can disturb or interfere our security and this is the aim of writing of thriller fiction. However, there are some argument existing around, which is about is it only necessary for thriller just to scare people? Are there any other purposes of writing thriller? And what about humour, Is it possible to combine humour and horror together. The answer is yes and they can be combined perfectly. In fact, humour is a close relation to fear and a common reaction. Emotional interference Emotional interference refers to the circumstances that weaken human feeling of security and this is the main touch base of writing thriller fiction. By trying to write about something emerge suddenly without notice, which make us very reluctant to open the door, or after we have seen a scene of gush flying around the room and then after we see a man on the street wielding the knife, then we start to feel sacred, this is the way of our feeling of security has been weakened. Find out where the scare come from Firstly, you have to define what really scare is, what we call scare. Something like disembowelled child and the paedophile are, even what the creep is doing, but that’s not the scare, or the horror. Instead what we call real scare is what can interfere inside you, what can make your emotion change into feeling of unsecured. Effective thriller writer have to access to readers heart to find out where is the readers secret corner of fear. Have you ever wondered that why some of thriller books can keep readers staying to read without going anywhere? This is just because the writer can find that secrets as well as th writer also provide good books invoke images, the product of the reader’s imagination and that imagination is the worm hole we use to take our reader’s comfortable emotional world and to give it a prod. Tatiya T. .thethrillerfiction.com

Another way to get your traffic to your affiliate link is by writing and publishing articles online. It is free to do so and very easy once you get going. Here’s the way it works. Google and the other search engines loves GoArticles and EzineArticles.com. Google places these sites on the first few pages of search results quickly. Your goal is to appear on the front page of results when someone executes a search with Google. Publishing an article in GoArticles or EzineArticles is your ticket to appearing on the first page of search results. In fact, if you use headlines of three words and if those words in sequence do not have any competition, your article will come up first on Google immediately. Other more competitive niche will appear on Google search network months later. Here are the two rules of thumb. 1. It’s all about the keyword. Writing an article on the niche keyword subject. Choose a keyword that has significant traffic but less competition. So your article will have an easier time getting to the top of the search engines. Use Google Keyword tool to determine your best keywords. 2. Promote your article Once you have written your article, you must promote your article. You can do this by bookmarking it, or posting in forums with the article link as your signature. All you need to do is to create one article to make money. That article needs to be on the first page of Google results for that keyword to make you money. Choose the perfect keyword before you write your article. Make sure your article features that keyword throughout the article body itself, which is called keyword rich. Use two-word anchor text at the bottom of the article or in the article resource box. Now, those are the basics. Expert article marketers buy a domain name and build a website. Their landing page or index page is keyword rich, gives a clear path to the product and links to five or six articles within the site. So the relationship between the article and the landing page is attractive to Google. You can, however, get far with the basics. But what the expert approach does is it enables you to get higher on the search engines faster and stay there for a longer period of time. Remember, all you need is one article, one search query and you have a business right there. This is a different monster from posting classified ads or blogging. When you post a classified ad, you hope that you will make sales from the ad directly. When you do article marketing with GoArticles, your goal is search engine ranking instead of direct sales from the website you are posting on. In addition to picking the right niche, your headline must be catch the attention of your reader, cause them to click on it and read your article. And your article must intrigue them and capture them, so that they click through your site and make a sale. Did you find this article helpful? If you did, then take a look at the step-by-step videos tutorial here! .JoinTheMoneyMakingClub.com Marnie Golden is part of the Maverick Money Makers - an online coaching club that will teach you everything on how to build a six-figure a month business on the internet.

If there’s one thing that gets me miffed it’s when ideas for a new story or article seem to dry up. So I came up with this technique that can spark ideas into life pretty quickly, and it’s fun too! You simply think of a common phrase or colloquialism and do some quick, actually very quick, research using a good dictionary, encyclopedia, or possibly Wikipedia on the net. Any source to track down the origin of the phrase or the variations on the word. Take the word ‘fire’. A fairly ordinary word, but applying this technique I soon came up with the following: Did you know that when Noah was doing his Row-Around-The-World-Athon the Ark sprang a leak? Noah, being an inventive spirit, told one of the dogs to stick it’s nose in the hole. Unfortunately the dog’s nose was too small to stop the leak. The dog, not having evolved into a bull mastiff as yet, retired chagrined. Noah had to think about this problem further so he sat down, and as it happened he sat over the hole in the Ark. This had the effect of well and truly stopping the leak, Noah being of rotund proportions. Using a rota system Noah and his three sons took it in turns to quell the inrushing waters and saved the Ark from sinking. This is why, dear friends, men stand with their backs to the fire and dogs have cold noses. You may or may not believe that, When it comes to writing your stories there is a lot you can do with the idea of fire, apart from standing with your back to it (well the blokes anyway, the ladies are far too sensible). You can be between two fires, there are those ego shrinking times when the fat is in one, you can be told to ‘fire away!’ when you’re bursting to say something, an agonizing ordeal can cause you to pass through one, you can declare your undying passion by promising to go through one, usually with hell or water as added embellishments. Wise sages may point out that if you would enjoy the fire you must put up with the smoke. (The wise sages never having experienced a modern wood-burning stove.) In the same vein, some chatter over a garden fence may end with knowing nods and the observation that there is no smoke without one, if there really is mischief brewing those same knowing nods may warn that “there’s more fire in the bedstraw, you mark my words”, harking back, of course, to when straw was used in mattresses. Today we could say, “There’s more allergies in the duck feather duvet…” Possibly. In other situations you can hang it, you can play with it, you can raise it, and more mundanely you can watch it. So the next time you’re stuck for a story line, pick a common phrase such as “No smoke without fire” or “He set the place on fire” meaning his charismatic personality had all onlookers agog - not that he was an arsonist, naturally, although that’s a possibility too - and work it up into a publisher pleasing item. Just open your mind and let your imagination run riot. Run riot. Now there’s thought… Mervyn Love is the webmaster of ,writersreign.co.uk a web site providing the writer with help, encouragement, resources, links, competitions and more…

I’m sure that you’ve had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn’t been apparent before. For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond — or not respond — to our messages. It does this by clarifying the relationship between product features and the benefits experienced by consumers. I also believe it has great potential for developing communication strategies. But first, let’s review the marketing connection: Consumers know about products in three general ways: * by the attributes (features) they possess; * by the consequences of ‘consuming’ those attributes; and * by the way the consequences help satisfy personal needs. As the list suggests, these types of knowledge are linked, providing connections among attributes, consequences, and the value-fulfillment benefits we derive from them. For example, a luxury car offers a number of attributes (features) that make it distinctive. Owning and driving one has some personal consequences, which might include showing others that the owner is affluent and successful. That, in turn, satisfies the owner’s value-driven need to be seen as successful… Now, let’s look at the same example another way. A low-end car’s attributes might include an inexpensive purchase price and economical operation. One personal consequence of owning a car with these attributes might be to have more money available for saving. And, that could provide value satisfaction by giving the owner a sense of accomplishment as she watches her savings account grow. In developing a communication strategy, the means-end concept offers a couple of important tools. First, it suggests a way to structure messages. Start with attributes, link those attributes to personal consequences, and then link the consequences to satisfying personal value-needs. Second, it may help us predict the impact of our messages. For example, say your manufacturing plant is about to buy and install a major piece of machinery, and you want employees to know about it. For the plant newsletter, you write an article, starting with attributes of the new machinery. Now, link those attributes to personal consequences: The new equipment enhances the long-term viability of the plant, which makes employees’ jobs more secure. And, secure jobs satisfy an important value requirement among employees, which is to provide their families with a good standard of living. But, suppose you finish writing about the attributes, and you can’t get a grip on the personal consequences for employees, or how it will satisfy their value needs. That should help you predict that the message will fall on deaf - perhaps even hostile - ears. Given that knowledge, you can rethink what you’re doing, what you’re saying, or how you’re saying it. In summary, by linking features and benefits, we give ourselves an opportunity to understand and construct effective messages, for both marketing and other purposes. Robert F. Abbott writes and publishes Abbott’s Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: .communication-newsletter.com

A horror movie has certain rules. If you break too many the audience will be disappointed. This is a very short, no fluff, blueprint of how to write a horror script. 1. The Hook. Start with a bang. Step right into a suspense scene. (”Scream” opens with a terrifying sequence with Drew Barrymore on the phone with a killer) 2. The Flaw. Introduce your hero. Give him a flaw. Before you can put your hero in jeopardy we must care for him. We must want our hero to succeed. So make him human. (In “Signs” Mel Gibson plays a priest who has lost his faith after his wife died) 3. The Fear. A variant of The Flaw. The hero has a fear. Maybe a fear of heights, or claustrophobia. (In “Jaws” Roy Scheider has a fear of water. At the end he has to conquer his fear by going out onto the ocean to kill the shark) 4. No Escape. Have your hero at an isolated location where he can’t escape the horror. (Like the hotel in “The Shining”) 5. Foreplay. Tease the audience. Make them jump at scenes that appear scary — but turn out to be completely normal. (Like the cat jumping out of the closet) Give them some more foreplay before bringing in the real monster. 6. Evil Attacks. A couple of times during the middle of the script show how evil the monster can be — as it attacks its victims. 7. Investigation. The hero investigates, and finds out the truth behind the horror. 8. Showdown. The final confrontation. The hero has to face both his fear and the monster. The hero uses his brain, rather than muscles, to outsmart the monster. (At the end of “The Village” the blind girl tricks the monster to fall into the hole in the ground) 9. Aftermath. Everything’s back to the way it was from the beginning — but the hero has changed for the better or for the worse. (At the end of “Signs” Mel Gibson puts on his clerical collar again — he got his faith back) 10. Evil Lurks. We see evidence that the monster may return somewhere..somehow..in the future..(Almost all “Friday The 13′th”-movies end with Jason showing signs of returning for another sequel) Go for it. Good luck! Henrik Holmberg writes horror scripts for indie filmmakers. Check out his website here .nocashfilm.com

For many people new to job-seeking, cover letters sometimes seem unnecessary. You’ve already sent a resume, so why waste time writing a cover letter? A well-written cover letter is the perfect ice-breaker between you and the employer who is one step away from reading your resume. Employers like to glance over cover letters to get a general idea of the resume they’re about to read. Cover letters introduce you; they convey the true first impression. Cover letters must be well-written and interesting, perhaps even more so than the resume. Here’s how to do it. LEARN THE BASICS Your cover letter needs to address the same essential things: why you’re contacting this person, who you are, and how you plan to follow up. Dedicating a brief paragraph to each of these things will keep your reader engaged and also make it easy for him or her to find the information they need. PARAGRAPH ONE: THE LETTER’S PURPOSE: State your purpose immediately after the initial greeting. Be as specific as possible; if someone has referred you, say so and give the person’s name. If there was no referral, then mention where you heard of the job. Remember always to convey your enthusiasm for the opportunity; the employer will appreciate your excitement and willingness. PARAGRAPH TWO: YOUR QUALIFICATIONS: Though it won’t be as in-depth as your resume, you’ll need to outline your qualifications. Since you’re doing this in a limited space, you’ll need to position yourself immediately as the person for this job. If you’re responding to an ad or a referral, then mention your qualifications specifically with what they claim to be looking for; otherwise, mention some facts you’ve come across as you researched the company (you’ve done that, right?). And always, always, keep the focus on what you can offer the company, not what the company can offer you. PARAGRAPH THREE: THE INTENDED FOLLOW-UP: In this conclusion paragraph, restate the enthusiasm conveyed in paragraph one and indicate when and how you plan to follow up. Mention if you have references or a portfolio upon request and make sure to give every piece of your contact information and the best times to reach you. TARGET AND CUSTOMIZE Employers often receive hundreds of responses to their job openings, and any flaw in your qualifications might cause them to throw your cover letter and resume in the rejection pile. Target only jobs you know you can do well and position your experience directly within the qualifications for those jobs. Don’t bother mentioning anything irrelevant; maybe you have a degree in art history, but that won’t do you any good if you’re looking for a job in publishing. It’s also important to customize your cover letters for each individual recipient. A form letter may be easier for you, but it will look amateurish and lazy to a professional in any industry. Take the time to write a letter specifically for each employer; this attention to detail will fare better for you in your job search. Brian Konradt has been a professional freelance writer for over a decade. He is founder of LousyWriter.com ( .LousyWriter.com ), a free online resource to improve your writing skills; and FreelanceWriting.com ( .FreelanceWriting.com ), a free resource to help writers master freelance writing.