Writing Today

Do you want to change you current job? Are you now ready after making preparations for your job application which will subject you to tests and interrogation? Does the need to have an impressive resume made you make several changes on it without much satisfaction? Having done all of these but not taking the necessary steps to make your cover letter powerful would render your efforts ineffective. Cover letters play an important role for the success of application for a new job. An effective cover letter with your resume is a sure way to impress a prospect company which can hopefully land you a new and better job position. Making your cover letters patterned after cover letter examples is a great way to increase the chances of being granted the job position you want to apply for. Your resume represents who you are, don’t let it go to thrash. An impressive and properly made cover letter will surely stand out and attract attention. For those who are not used to making cover letters, the use of cover letter examples as guide an be of great help in having professional results. These examples are important because they provide you with the crucial parts every cover letter must have. The various styles by which you can attract the interest of a company are also shown. {{{Base your final cover letter and resume on these cover letter examples and expect that you get a callback and an interview. By using these cover letter examples as a guide to make your own along with your resume, the chances of someone calling you back for an interview is elevated. Try to use these various cover letter examples to make one of your own and you will be a prime candidate for that job you’ve always wanted. By using these cover letter examples as guide to make your cover letter and resume, you may look forward to a company call and get hired. Looking for jobs is both fun and beneficial. You might be looking for a job because you want a higher paying position, you are currently unemployed or you are a fresh graduate. In any way, having these tools at your disposal can make the job hunt process a more exciting adventure for you. Emmitt Streat is a writer and an entrepreneur. To learn more about writing from job cover letter examples and samples, visit his website. Need some cover letter templates or downloadable cover letter examples?

Paper essay is quite a regular feature in academics and professional life. It demands a greater amount of research and interest in the topic. The subject is quite a matter of concern and would shape the topic accordingly. The topic is of great concern as that speaks about the interest in the subject and also the desire for research and further integration in the subject. A feasible topic would further enhance writing over the topic and making it successful. The topic could be either provided by the officials or selected among the vast pool of subjects. It should not be such that an already researched topic is integrated further. The primary analysis of the topic must be done well so that there is no ambiguity in the representation of ideas. The facts must be given proper representation so that it ultimately proves a point at the end of writing. The opinions of the facts by other writers must be judged thoroughly so that it can be evaluated before starting the topic. The introduction must have strong moves as to the initiation of the topic and the stage for idea generation and concept launching step. It must set up the basic stage for delivery and the flow of the entire writing material is expected to be done at this stage. The body must take the form of discussion and must appropriately represent the thoughts and the central objective. The text here must be broken down into detail so that it gets a representation in the main writing. The appropriate decision making must come from the effective portions of the writing so that it reflects the inner meaning of the portions in discussion. The decomposition of the crucial parts must be done so that it does not alter the central poise of the situation and the event in general. The departmentalization of the entire topic is essential for having a good visibility ratio and meeting the objectives distinctly. The connection between the supporting paragraphs is established quite minutely so that it constructs the topic well and propagates the meaning of the topic and its various implications. The degree of the penetrations must be explored well so that other related topics must be discovered and focused to an extent it envelopes the configuration of the explanation of the topic. The correlation must be quite relevant so that it develops the entire writing into a complete package. It would envelope into a world where the topic stands discovered 360 degree. The conclusion must stand for declaring the objective in the light of facts and references. All such supporting documents must be listed so that it would be helpful for back tracking the solution. It could also possess the diagrams, charts and other picturesque elements to represent the thoughts and concepts. As people learn and understand visual representation more than textual messages, it must have at every degree and must collaborate with the central objective of the writing. Paper essay is quite a form of representation of one through their writing and the amount of interest in a subject for its further development and research. Gabriel Rise is writing counseling department expert at paper essay writing. The assistance of their writers is an invaluable input in your future professional growth.EssayCapital.com is dedicated to providing a how to write essay writing service that is both top-quality and affordable.

Writing custom essay is a very common task provided to students. Though most students think that complying with their custom essay project can simply be accomplished by copying paragraphs and sentences from other essay works, this academic writing project goes far beyond than that. It may be a burdensome task in addition to the student’s loaded academic activities and requirements but its main purpose is to help students improve and cultivate logical thinking and evaluation skills. With this in mind, learning how to write a custom essay is important in the development of a student’s sound reasoning and clear expression of thoughts. Here are some simple but truly useful tips on how to make custom essay writing as easy and stress-free as possible, without compromising the quality of one’s custom essay work. 1. Start with a Custom Essay Overview State the purpose of your paper in your introduction. Laying the framework of your custom essay will make it easier for you to follow the path you have started on your introduction. Create a purpose, a concise overview in order to avoid getting lost in the middle of your custom essay work. 2. Identify Which Points to Stress One essential thing in custom essay writing is to be able to identify your custom essay’s strengths and weaknesses. Pay attention to the highlight of your custom essay and build your thoughts around it. Let your readers know the flow of your thought by providing them enough details that pinpoint to your conclusion. Getting supporting key points to support your main idea will help you establish consistency on your custom essay work and will make it easier to read and understand. 3. Show Other Perspective. One critical part of writing a custom essay is to create an objective assessment of your topic. This means providing not just your personal perspective but showing another point of view. The part that may be crucial in showing your topic in a different angle may lead you lost to the point you are trying to make. However, you can use the different perspective as a frame of reference or context back to your argument. This may be very tricky but using a sharp, skeptical tone on your custom essay will help you to write in a finesse manner.

To the graphologist, the two most important letters for analysis are the small t and the letter i. In this article, you will find virtually every possible kind of t bar. Any other t bar you may come across will probably be only a variation of one of these, and with practice, you should be able to see into which category of t bar it fits. When we speak of the t bar, we mean the horizontal line crossing the stem of the t. We are not concerned with the letter as a whole. The ‘normal’ t bar is perfectly centered; meaning that the length of the bar is equal on both sides of the stem, and the length itself is the normal length. It also crosses the stem in the middle (measuring from top to bottom). This t bar shows confidence and self-discipline. It is the kind of t we were taught to make as children. The post placed-rightward- t bar flies away from the stem. Often such writers have quick minds. Their purpose is not exactness in detail; they want to finish quickly. They are aggressive, often showing temper, impatient to reach their goals. The pre placed t bar-leftward- besides not crossing the stem, also does not touch it. This writer procrastinates, often shows a lack of self-confidence, and is fearful. It is difficult for him to make decisions. He would rather hold off, as he held off from crossing the stem of the t. The bowed t bar (also called a convex t bar) is usually found either in the center or the top of the stem. It shows a strong desire for self-control- like a hand holding back a certain desire the writer wishes to suppress. When the bowed t bar is at the top of the stem, the bar is in the upper (spiritual) zone, this writer wants to put a curb on his earthy appetites, holding back primitive desires for deep religious reasons. Wherever handwriting produces a knot, it shows persistence, stubbornness, a desire to have one’s own way. If, in addition to the knots, hooks appear in the letter as well the persistence is accentuated, because the nature of the hook is not to let go. The t bar that is above the stem, shows the writer to be someone with strong imagination. He is adventurous, he has goals, he is authoritative. If he is able to make his goal a reality, he will probably do so in a great way, for he aims for the stars. (Notice that the t bar is in the upper zone). Unfortunately, these people are usually unrealistic, so the goals they set for themselves are often unreasonable. An interesting note: Many graphologists have pointed out that when a person is preoccupied with his occupation, his handwriting will often reveal some kind of symbolism of the tools he uses. This particular t bar is commonly found among pilots, as if they thought of themselves as flying. When the ‘t’ bar is flung down, the writer likes a challenge. This writer will not give up; he is a dominant personality, and when he says something, he means it. There is also cruelty in his personality, and he is often sulky, has a low opinion of others, is resentful, and in general is disappointed in life. Even though it is a masculine writing trait, many women write this kind of t bar also. When the ‘t’ bar is only half of a bar-on the right side of the stem, which represents desires and goals, there is a certain degree of guilt about the past in this writer-not so severe that it prevents him from touching the stem, but it will not permit him to make a complete bar. (Note: Whenever a t bar does not cross the stem, regardless of which side it is located on, it shows repression.) The t stem represents the present. Hence, when the bar appears only to the left of the stem (not shown), it represents some lack on the right, some shortcoming in his goals, his future. When the bar appears only to the right of the stem (as shown), it represents some lack on the left and indicates that the writer prefers not to be in contact with the past, perhaps his childhood. The t bar that descends in a “tough” way, but does not cross it, indicates a certain degree of repression. The writer has guilt feelings, and he lives in the past, as shown by the location of the t bar on the left of the stem. In reality, along with aggression, there is also weakness. Any t bar not crossing the stem shows a lack of confidence, fears about the self, and, as we mentioned before, repression. In addition, if the stem is looped, it will indicate sensitivity-often hypersensitivity. A loop, in general, is blown up to whatever degree necessary for the writer to express his feelings. Loops are signs of vanity. This person is going to be hurt quite often, since he looks for compliments, and is very sensitive. The concave t bar, is opposite in shape to the bowed t bar and basically opposite in meaning. It shows fickleness, a person who is easily swayed, has weak resistance and weak willpower. The concave-t-bar writer takes the easiest way out and prefers not to fight. A t that is not crossed at all may represent many possibilities: carelessness, forgetfulness, physical weakness, bad health, hastiness, and impatience-someone who does not have the time to worry about details and wants only to get his thought across. Generally, when the t bar is missing, we check for other corroborating signs, such as inclined writing and diminishing size of the middle-zone letters toward the end; if those signs are present, we say the uncrossed t bar stands for speed. Hypersensitivity is revealed when the writer will not even take his hand off the page to cross the stem horizontally (goal-oriented). Instead, without lifting his hand, he scrawls a vertical t bar from the bottom of the stem, showing that he lacks strong goals for the future and is sensitive about this area of his life. The t bar in the form of a knot shows persistence. If the t bar is located above the stem, the persistence concerns the self. As we know, the t bar in the form of a knot shows persistence, but if the letter is composed of straight lines (forming angles) it indicates that he will go on to his goals relentlessly. There are three forms of the ‘hooked’ t bar, all indicating tenacity and stubbornness. a t bar with a hook at the left, shows a person who starts out strong but then gives up. At bar with a hook at the right, shows someone who may not start out stubborn, but in the process becomes so. A t bar with hooks at both ends, starts and finishes stubborn, and will fight on to the end of his own course. People like this have a lot of energy and usually move around a lot. The t bar that is placed quite high on the stem, shows self-confidence. If a t bar is located beneath the middle of the stem: it shows lack of confidence in the self, as though he did not feel good enough about himself to “stretch up” to his normal height. The fact that the stem descends as it does with such determination shows stubbornness, unwillingness to bend to another’s opinion. It is often difficult to get along with such a person; as you can see, he descends to the lower zone to pick up a certain degree of strength. Note: The height of the t bar as an indicator of personality is only relative to what is normal. In some countries, students are taught always to cross their t’s somewhat lower, or somewhat higher, than is usual with Palmer Method writers. So for them, relative height must be borne in mind. When the t bar starts off thick and ends thin, it is a sign of one with a sharp tongue and sarcastic personality. When the t bar goes back to the left, representing the past, it shows introversion. It also shows jealousy and lack of responsibility, and the hook in the structure of this letter shows greed, egotism, and selfishness. When the t bar crosses in the middle but veers upward, it shows social aspirations and often a strong imagination. (This t bar points to the upper zone.) It is also the sign of one who wants to improve his situation, and is aggressive. Where only a small part appears to the left of the stem the t bar may seem similar to the previous one, but it has a different meaning. This writer is ambitious to the point of having a fighting nature-he looks as if he were holding a bat. He is often the one who would rather take you to court than settle a suit outside. When the ‘t’ bar begins moderately, not too dark, not too muddy, but then the bar on the right side of the stem becomes extremely heavy, danger is indicated Often this type of person does not show his brutality in the beginning, but it can be provoked at a moment’s notice, without warning. If this trait is corroborated by other indications in the script, such as muddy writing, and if it is written with the same strength with the bar off the stem it may indicate a murderer. This is a common script found among murderers. Needless to say, these people are resentful, and (generally) have a low opinion of other people. A wavy t bar is a sign of fun and gaiety, the practical joker mimicking others. It is as if the stroke of the t bar was saying, “Ah, don’t take me seriously.” The t bar with one-half of its length scrolled is quite different from the wavy t bar. This person, though he answers questions in a more or less straight fashion, does so sarcastically. The straight part of the bar represents his answer to the question; the scrolling represents something of his own, which is added on (his sarcasm). When the t stem is looped, it shows vanity (preening oneself in the presence of others). It also shows prejudice and superficial friendliness, a show-off. This person is bound to make an impression. This low t bar indicates an inferiority complex. The t bar by nature shows strength, determination, the will of the individual, self-confidence. Its low placement on the stem shows this writer’s lack of self-esteem. Always on the intellectual level, short t-bars appear in the script of timorous people who have little confidence in their own ideas and therefore do not plan very far ahead. Similarly, the short t-bar is indicative of the sober and matter-of-fact. When the t bar goes down, around, and back toward the stem, it shows greed, a hoarder. The shape of the arc in the t bar looks as if the writer was trying to hold on to something. When the t bar goes up and around and points toward the stem, this is a sign of egotism. When you have the t bar covering the whole word it is a sign of protection, fatherliness. (Note: This particular t bar is found among many women, often young widows or divorcees. The fact that they are bringing up children alone, having added the fatherly role to that of motherhood gives us an understanding as to why this “masculine” trait should appear in their handwriting.) If the end stroke comes up and over toward the left it has the same meaning. Notes about the t bar and the i dot: We have seen the relative importance of the t bar. There are times when the t bar adopts no one stable form throughout a piece of writing. Some t’s will have a low-placed bar, others a middle placement, and still others a somewhat high one or even an above-the-stem position. This writing indicates a person who has not yet found his “thing” in life, but is looking. When the writer post places the majority of the t bars, he usually post places the i dots too. Similarly, when the majority of the t bars are pre-placed so are the majority of i dots. I use the word “majority” because it is rare for a person to write all his t-bars or i dots the same height or in the same position. The graphologist looks for the overall average. The i dot works in connection with the t bar. But the capital I, in the English language, has another meaning. When we write the capital I, we are visualizing in our minds what we think of ourselves. The I stand for the ego, so the special shapes this capital letter takes will show you, in capsule form, the writer’s self-image. If you have wondered why a t bar or i dot should show the many signs that they do, it is because both represent an additional mark that the writer must stop and make. (The same thing holds true for native writers of languages that are rich in diacriticals, such as the Scandinavian, and their handling implies the same interpretation.) When the writer writes a word containing a t or i, he must decide whether to cross the t bar (or dot the i) in the middle of the word, or wait until he finishes the word and then go back. The way he solves this little problem gives an important clue to his individuality. Examination for Lesson 4 1. What does the post placed t bar reveal? 2. Which t bar reflects procrastination? 3. Which t bar indicates strong imagination? 4. Describe the t bar that discloses a dominant personality. 5. What type of t bar indicates fickleness? 6. What type of t bar can show forgetfulness? 7. Stubbornness can be seen in a t bar. What is the common factor to look for? 8. The t bars in the following sample reflect what trait? 9. Many of Jacqueline Kennedy Onassis’ horizontal strokes veer upward. What does this reveal? 10. A t bar covering the whole word discloses what trait? 11. What is similar regarding the following t-bars and i dot? 12. What must the writer decide when writing a word containing a t or an i? 13. Describe the t bar that appears in timorous people who may have little confidence. Answers for Lesson 4 1. Often such writers have quick minds. Their purpose is not exactness in detail; they want to finish quickly. They are aggressive, often showing temper, impatient to reach their goals. 2. The pre-placed t bar 3. The t bar that soars above the stem 4. It is flung down 5. The concave t bar 6. The t bar is missing 7. Hooks in the t bar 8. Sarcasm 9. This shows social aspirations and often a strong imagination. It is also the sign of one who wants to improve their situation, and is aggressive. 10. Protection, fatherliness 11. They are pre-placed 12. When the writer writes a word containing a t or i, he must decide whether to cross the t bar (or dot the i) in the middle of the word, or wait until he finishes the word and then go back. The way he solves this little problem gives an important clue to his individuality. 13. Short t-bars About The Author: If you would like to view the images to this article, please send a blank email to engraphnetvision.net.il Joel Engel is the author of “Handwriting Analysis Self-Taught” (Penguin Books) careertest.ws .learngraphology.com

Using article marketing is a great method of attracting interested/targeted visitors to a site, providing you show knowledge in the subject area. This has become even more important now that a new search engine algorithm is gathering pace. Latent semantic indexing is a new phrase that SEO’s are touting as a hugely important factor in determining how well a website ranks in the search engines. Although the term may sound complicated it isn’t as difficult to implement as you may think, and it is important that webmasters begin to realize how they should be using the new algorithm on their websites and also with article marketing. Although article marketing has long involved demonstrating an author’s expertise around a topic and to then be rewarded with targeted traffic for that knowledge, we should also be including related terms around the topic so that we show the search engines that the article is highly relevant and useful to readers. Let’s take an example: I want to write an article about my hobby; soccer. To show the search engines that I know a lot about soccer I should be using terms that they deem relevant. To do this we should head over to Google and type in the keyword I’m writing an article around with a tilde (~) key before like so: ~soccer This suggests a number of keywords in bold that Google deems highly relevant to the keyword “soccer: sports world cup official site These keywords should be included in the article to demonstrate to the search engines as well as our article readers that the article covers the keyword well. Whenever an article is being written with the aim of ranking well in the SERPS this method should be employed. It’s no longer enough to write an article with a certain level of keyword density. I’d suggest that you’ve read over and over about the importance of keyword density; and that scattering the keyword that you are hoping to rank for throughout the article is the best way to go about writing. This is no longer the case and demonstrating our knowledge of a keyword to readers as well as the search engines (by providing relevant synonyms like the example above) is becoming important. To submit your unique articles and demonstrate your knowledge head over to the new article directory at qwikezine.com.

Some of these simple tips may be familiar to you, and some may not. They can make or break your ability to be considered a serious writer by an agent, editor, or publication. See if you practice these tips consistently. If not, choose to begin to. • Use spell-check but don’t rely on it completely. This feature won’t highlight the misuse of their, they’re, and there (as commonly miswritten as you’re and your). • Go to the dictionary to make sure certain word choices are the right ones. It’s easy to misuse words because others do or think we know what a word means but don’t. • Pay attention to underlined words or segments your document program provides when there’s a problem that needs to be addressed. (Note: Most everyone requires you submit what you’ve written as an MSWord document.) • Learn how to punctuate or let Word guide you. Some writers believe punctuation isn’t needed and that exclamation points are to be used and used often!!!!!!! • When you use the name of a real person or organization, check the spellings and the correct name of the organization. • Don’t misquote quotes; look them up and include the person’s name. • If you quote people word-for-word or paraphrase their comment(s), be sure to attribute the comment to the original writer. • Read for consistencies (bald hero combs his hair). • If writing a short story or novel, include enough steps that take a character from one action to the next . . . not every action, but enough to move characters from one activity to the next. Create a movie in readers’ minds. • Aim not to leave questions unanswered or assume readers know as much as you do. Don’t allude or hint, explain. • If you think of something you forgot to include, place it where it belongs rather than add it in parentheses wherever you are in the content. • Avoid run-on sentences. Two sentences are better than one long one. • Learn how to format dialogue. • Make sure there is order or proper sequencing applied to the content. • Separate manuscripts into chapters, or sections, if it’s nonfiction (novels always use chapters). Nonfiction needs each chapter or section to focus on a particular topic. • It’s not okay for one paragraph to fill an entire page or more; and believe it or not, an entire manuscript. • Place only one space between sentences. It used to be you hit the space bar twice, but that’s no longer the standard. Using one space also reduces the total number of pages which affects (lowers) printing costs. Coaching questions for writers: What is it that you intend to write? When you read, do you pay attention to how it’s written? What do you hope your readers will experience or get from your material? One of the best ways to build skills is to read a book in your genre and pay attention to the technical side of how it’s written, as well as if it’s written as a good read. Become intentional about your writing. And, decide to have fun while you learn and grow as a writer. [Excerpted from “Write, Get Published, and Promote: An Easy e-Guide for New and Aspiring Writers.”] Joyce Shafer is a writer and empowerment coach. Buy Write, Get Published, and Promote at Lulu.com and contribute to global literacy or buy direct at a discount and get her gift, How to Have What You REALLY Want. Email her at jls1422yahoo.com or Ctrl + click on link .freewebs.com/writegetpublishedandpromote

It seems like everyday, a new web site innovation or internet marketing strategy arises. For instance, we are witnessing the dawning of an online video revolution. Many internet marketers have taken advantage of this and set up very profitable websites. Then there is the social networking phenomenon which has made communicating with your audience much more interactive. These innovations will continue as the internet keeps evolving. But content is still king and will remain so for a long time. Getting caught up in the latest gadgetry is a mistake business people make online and off. Video is terrific but when the smoke clears people still want to read information that is a well written and highly valuable. Factor in that your potential customers are not the only ones who want good content. The majority of your site traffic is going to come from search engines. When your site gets crawled by the search engine spiders and they see that you provide quality information (on a regular basis), your website will be rewarded with better search engine rankings. Of course there are other factors in determining your website ranking but good content heads the list. As for those potential customers you are trying to attract, the quality of your content is make or break time. You have heard the old saying that you never get a second chance to make the first impression. That cliche takes on more meaning when applied to internet marketing online. It is one thing to go to a store in a mall, not be satisfied and then decide to go somewhere else. On the internet this can be done with the click of a button where thousands if not millions of competitors are waiting to make a better impression than you did. Pay special attention to not only the information you are providing but also how it looks. Good content can be easily overshadowed by using font styles and colors which are almost impossible to read. No one is going to strain their eyes when they can just as easily find a more user friendly website. Showcase your content by placing it in a setting which provides maximum readability to your customers. Also keep in mind the first reason most of us go online is to get information, not to purchase a product or service. You cannot have a website that is filled with pages and pages of advertisements. Even if you are promoting a specific product, your goal is to give the customer as much information on the overall topic the product falls under and then gently point them to your offer. This can be a balancing act to say the least. You naturally want to make a sale but you don’t want to come off sounding like a used car commercial at 3:00 AM. If you are unsure about this you can always outsource to an experienced copy writer however you will eventually have to do some writing on your own so it’s best to get started now. Content is king of the internet. It will play a critical role in everything from attracting new customers to boosting your web site traffic. Just keep it simple and stay focused on providing useful information that your target audience and the search engines will like. Article written by Daryl Campbell. Content is king but original content is emperor. If you have not done so already start writing and find out why marketing with articles will explode your website traffic

Congratulations. You’ve got a great writing idea. Alas, you also have a full-time job, kids, and a commuting schedule. Or perhaps you’re still in school and you have loads of homework. How can you possibly find the time to write amidst all this craziness? First, if you’re having trouble fitting writing into your life, you need to budget your time. I suggest you do a “time audit.” This means that, over the course of a day or a few days, or even a week, you track the amount of time you spend doing everything you do throughout the day (or days or week). Take particular note of how much time you spend watching TV, playing sports, sleeping, talking on the phone to your friends, playing solitaire or other computer games, noodling around on the Internet, reading magazines, newspapers, or the latest novel

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together. * Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don’t have training in graphic design, I strongly urge you to hire a graphic designer to create your ad. The results will be well worth it. * White space (blank space in the ad). Eyes like white space. Eyes don’t like print ads stuffed with words and/or art. Those ads look way too difficult to read and comprehend. So eyes will skip over those ads and find other open, clean ads to look at. (And if they do, you might as well have never bought the ad in the first place.) 2. Write for the busy eye. Nobody is reading a newspaper because they want to see your ad. (Okay, your mother is the exception.) People are reading the paper because they want information. Reading your ad is an afterthought. So, they aren’t going to spend a whole heck of a lot of time on it. A common mistake is asking print ads to do too much. To be successful, print ads must: * Capture the attention of your potential customers, * Encourage those potential customers to remember what you want them to do, * Then persuade them to actually do it. That’s a lot to ask for one little print ad. Print ads should have one message and one message only. The more “extras” about your business you start throwing into the ad, the more convoluted the ad is going to become, and the less likely your potential customers will act upon your ad. Now at this point you may be thinking “Okay. We need one message. That message should be to get my potential customers to buy something, hire my services, donate money, become a volunteer, etc. Right?” Well… For one thing, that’s a pretty big leap for your potential customers. Getting potential customers to buy without first developing a relationship with them is, again, asking an awful lot for one little print ad. You might be better off inviting potential customers to take one small step in the buying process. For instance, stopping in the store for a free gift, logging on to your Web site to enter a contest, putting their names on your mailing list, trying a demo version of your product, etc. Let them get to know you. 3. Keep your target market in mind. Your message should be focused on your customers’ needs, not your own. Getting customers to buy your products and services is YOUR need. How your products or services solve your customers’ problems is THEIR needs. See the difference? That’s why so many retail stores have sales. They’re effective because they’re solving a need (saving customers money). But saving money is not the only need. There are many others. You should also think about ways to add value without bargaining on price (this position can backfire). Contests, free gifts, free reports, free food — stuff like that. Think outside the box. And use that value as a way to set yourself apart. Creativity Exercises — Learn by example One of the best ways to learn how to craft successful print ads is to study what’s out there. Get out a newspaper or a magazine and open it. See where your eyes go. What ads attract your eyes? What ads drive them away? Which ads have headlines that intrigue you? Graphics that capture your attention? Copy that encourages you to find out more? Why? Now look at ads that do nothing for you. Why don’t you like them? Are they too cluttered? Too difficult to understand? Have a headline that makes you yawn? Sometimes you can learn as much, if not more, from bad examples as you can from good ones. Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at .writingusa.com. Copyright 2004 Michele Pariza Wacek.

It means that every single piece of your Web copy can be removed, pulled out and replaced, and a new piece of Web copy can be inserted. For example you can insert a new headline subhead line paragraph the list goes on. This modular concept is one of the big differences between print copywriting and online copywriting. Why take this Modular approach? It gives you the flexibility you need to meet your site visitor head-on not to mention the search engine spiders. Because your site visitor can come at you from anyplace entering from any page anywhere. Which means you have got to be prepared to tell your story in as complete a fashion as possible regardless of where a potential customer enters? This can be a challenge. Fortunately you can use links to your advantage. You can always drive your reader from anywhere in your site to the powerful Internet copywriting that sells which is your main read the benefit-rich sales letter. Because the benefit-rich sales letter ALWAYS closes the sale.It builds upon what you have promised to deliver on your home page or anywhere else on your site answers any objections or questions your readers may have and fully justifies the price you ask. On this page longer copy will most often outsell shorter copy so make a complete sales pitch from start to finish. The 10 Key Formatting Tips For Powerful Internet Copywriting That Sells Here are 10 key formatting tips that will keep your prospects reading so you can close the sale. .Break up the copy of your sales letter into short copy paragraphs. Use a single-sentence paragraph to make a powerful striking point. Use Bullets numbers and dashes to further break up copy allowing plenty of white space to make reading your offer even easier on the eye. Use Arrows boxes color or shading graphics indentations bold lettering CAPITAL LETTERS italics and punctuation! Note use a light touch here rather than the HIT them over and over til they beg for mercy approach. Over-deliver on the offer that first interested your prospective customer any way you can. The goal here is to give your customers MUCH more perceived value than they are actually pulling out their credit card for. Premiums can add tremendous value to your offer without substantially increasing your cost of delivery. Emphasize the word FREE wherever it applies. Use fast-loading Graphics that actively support your message. Avoid generic clip-art success graphics if you can. Provide Testimonials. If you do not have them give your product or service away and gather some immediately. It is a suspicious world and you need other people to validate your offer. Urge Immediate Action. State a specific time limit for your offer note many marketers offer their premiums only if prospective customers buy within a window of 3-14 days. Make an iron-clad Guarantee. Do what you can to over-deliver in this area too a guarantee that is better than your competitors offer is a powerful selling point. About The Author .sales-page-rapid-fire.com .sales-letters-creator.com