Archive for May, 2008

does a great copy have any impact on search engine rankings yes know the facts

Saturday, May 31st, 2008

Search Engine Optimization is a crucial job today right from the inception of any business online. It has got its enormous advantages to small-scale as well as established businessmen. But to achieve good search engine ranking is definitely not a child’s play. One has to be consistent in the efforts to have high ranked web pages on popular search engines. That’s why copywriting has achieved a prominent role in achieving the desired search engine ranking. What is copywriting for SEO? The SEO copywriting is a well-grounded technique that involves placing keyword-oriented content on your web page to facilitate search engines to find your site for the interested users. Use of specific target keywords is meant for different search engines. No doubt search engines want genuine web pages for its viewers and this is why a good copy definitely serves a great purpose for a website. Placing the right terms at right places naturally and evenly scattered throughout the copy help one get high search engine rankings. How does a good copy help one gain high search engine rankings? There are definitive strengths of a good copy in enabling the best search engines to find your pages with ease. Let’s see how a good copy is useful- • A good copy always has optimum keyword density in the content. Because of seo optimized content, the search engine algorithms measurement allows them to select the copies that are appropriately rich in targeted keywords. • Strategic positioning of keywords also helps the search engines to identify them easily. When you place a good keyword in header or page title, it is crawled quickly by search engine and your ranking goes up. • Along with search engine ranking, what increases is traffic to your website and thus, your business prospers. To have your website frequently visited over long term, professional copywriting is mandatory nowadays. Not to mention, search engines are always hungry for fresh content, so the visitors. Regular updating your website with new copywriting that is SEO oriented is the crux of having new visitors over long run. But you also need to take care of few things before considering copywriting as a means to improve your SEO ranking. What are those points? Let’s see- • Try putting keyword in first 200 words so that your chance of higher ranking increases. • While enriching your website content with SEO keywords and phrases, you should avoid repetition as far as possible. • Always remember that many other websites of your category will keep on updating their web copies and therefore there is tough competition for your SEO ranking. Though this issue cannot be solved completely, hiring professional copywriters definitely improve performance of your site. • Avoid placing too many and heavy images on your site as it affects the loading speed of site. No wonder many website owners hire professional copywriting and marketing company to maintain high ranking for long term benefits. Well, starting a new website for your product or service is not enough. It has to be SEO optimized with the best copy so that you prosper miraculously! Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit .eContentAxis.com

article marketing what not to do when you submit to article directories

Saturday, May 31st, 2008

As a big believer in - and prolific user of — article marketing, following are a few things you should not do when you submit your article to article directories. Note: I want to say up front that there are many more rules and guidelines than I can possibly list here. But, these are some common ones that can slow down your article submission process. 4 Things to Avoid that Can Help You Speed Up the Article Marketing Submission Process 1. Links in the Body of the Article: Some article directories let you put links in the body of the article, some don’t. If you manually submit your articles, it can be a pain to constantly figure out which directory allows what, revising your article to fit each directory’s guidelines and/or reading through an extensive list of guidelines to figure out where you went wrong (in cases where they don’t tell you what you did wrong). To avoid all of this, don’t put any links in the body of your article. That’s what the resource box is for anyway. 2. Bold Tags Around Links: Some article directories won’t let you highlight (ie, bold) a link - even if it is in the resource box. The reason you might be tempted to bold a link is because sometimes the color of your link is so similar to the other text, that it barely stands out. The whole purpose of providing links in articles is to get visitors to click through to your site. Some article directories bold links for you, others underline them and some will have it show up as a different color. But, it’s up to each directory how they make your links stand out, and you’re probably going to have to just live with it. Again, if you’re looking to speed up your article submission, don’t do anything to your link (eg, bold it, ital it, underline it, etc.). DO however, include it. At least search engines will recognize it as a backlink when it gets published. 3. Link to PLR Sites: Many article directories don’t accept articles with links that go to a PLR site. If you don’t know what a PLR site is, you probably don’t have to worry about this. As a brief overview for those who want to know, PLR stands for Private Label Rights content. It is content that is sold to more than one party - and many article directories don’t like to promote this. There are pros and cons to PLR content, but that’s a subject for another article. 4. Dead/Inactive Links: If you use a link in the body of your article or in the resource box, make sure it’s a live link. Many article directories won’t publish articles that have dead and/or inactive links. This can slow you down if you pre-write promotional content for article directories with the intent of linking to a longer version on your site. So when planning your writing schedule, make sure to leave enough time to write both pieces. See the “About the Author” section just below for a link to an in-depth article marketing tutorial which can help you increase traffic to your website/blog. About the Author: Yuwanda Black is a freelance SEO writer and the author of How to Make $250+/Day Writing Simple, 500-Word Articles. Ms. Black says, “You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day.” Learn more about how to start a successful article marketing campaign.

hateful jews

Thursday, May 29th, 2008

Hitler and the German Worker Party had there aim in creating economically independent Germany. This way of thinking certainly presupposed the destruction of capitalism and many political parties in Germany were trying to find the right method in which to do this without a necessity to shatter the normal German economic growth. Ironically it would be the world economic crisis called by the Wall Street crash in October 1929 that would empower Hitler’s Nazi party to greatly increase its quantity of seats in the Reichstag which in effect would move him to Chancellor. There are some reasons Hitler provides for Germany losing the World War II from the Marxist Jews dissolute behavior in government, to the absence of character of the German population and as a consequence the lack of education in that field, to what he named the liberal German press that constantly bad mouthed what they referred to as not prepared German Army. The named reasons were the addition to the fact that he knew that alliance with Austria, that was weak because of its multicultural population, brought Germany down. But he specifically criticized the Jews who in his opinion were partly guilty in German Empire’s break down, he called them abominable infestations from within. He spoke critically about the introduction of stocks and world economy that required Germany to be a world economic partner, which he said the Jews were good at. Later he claimed that it was the intention of the Jews to do everything possible to wreak devastation on the German Empire and eventually cause its ruining by assuring all Germans that they must trust in internationalization and also in Hitler’s ideology to be fallacious and breaking the patriotic base of German people. In all this events Hitler blamed the hateful Jews. Angel Ramirez is the head of customer care center at Custom-essay.org, dissertation service. Having completed a number of Dissertation Proposals himself, Tiffany uses her knowledge to provide individualized customer support to students, who order Online Dissertation.

finding assignments in copywriting

Thursday, May 29th, 2008

It makes no difference what the state of the economy, demand will always be strong for copywriting. Competition in the marketplace has increased dramatically since the emergence of globalization and companies can no longer rely on a good product and a bit of marketing. Quality of marketing is now the factor that motivates people to buy and, for a good marketing campaign, copywriters are needed. As there are now more than four billion pages on the internet, search engine copywriters are in great demand. Without good search engine copywriting, it is harder to get your website indexed. The copywriter therefore has to write to impress both the web users and the search bots. There is an enormous number of copywriting jobs available these days and they cover a wide range of areas. Just do a Google search for copywriting opportunities and you will be amazed at the lucrative prospects available. Before the advent of the internet, copywriting jobs were limited to advertising agencies. However, there are numerous opportunities available for good content writers in a wide variety of internet subjects. If you prefer to freelance with your copywriting, there are a number of ways to get assignments, both online and offline. Online, there are a few websites where you pay a subscription but it is a good investment as it gives you access to copywriting assignments you normally couldn’t access. Some of these websites are: 1. .elance.com 2. .findafreelancer.com 3. .guru.com 4. .monster.com 5. .directfreelance.com You can also look offline for copywriting assignments. Some employers prefer to work with someone they can meet in person rather than an unknown whom they employ via the internet. Make sure you put yourself out there in your local area by giving out your business card wherever possible. Also, look at job advertisements in the print media. Make sure you have a website as well as this will give you a competitive advantage. By publishing some of your work on your website, a potential employer can see the quality of your work. If they are interested in hiring you, they can then contact you. . If you work on getting your site indexed, people searching the Internet for copywriting could also happen upon your website thus providing a source of leads for you. When you are looking for copywriting assignments, it is important to be able to think outside the square. Selling yourself is one of the important facets that will set you apart from others. So, whether you choose to work online or offline, you should always be able to find work in the copywriting field. If you put in the effort to produce an impressive website that sells you to prospective employers, you will find yourself inundated with work in a field where demand continues to grow. Anne has worked primarily within health and welfare for around 35 years. She has always loved to write and has a wide range of interests. She is the owner of .ozebizwiz.com

early symptoms that you might be pregnant

Wednesday, May 28th, 2008

The thought of being pregnant may give you a feeling of elation or it may fill you with dread. Either way, if you truly are pregnant, most women want to know that information as soon as possible. Because if you are pregnant, it means that for better or worse, your life is about to change. So what are the early symptoms of a pregnancy? How can a woman tell early on if she’s pregnant? Pregnancy symptoms differ from woman to woman. Some women experience symptoms of pregnancy within as little time as a week of conception. Others experience no pregnancy symptoms at all until they begin to show the “baby bump.” Still others may experience different pregnancy symptoms when pregnant with different children. If you experience some of the very early pregnancy symptoms listed below and believe that you may be pregnant, you should do a home pregnancy test. If you are still in doubt, arrange with your doctor or pregnancy help clinic to have a pregnancy test. The reason why this is important is that if you are pregnant and have bad lifestyle habits like smoking, drinking, or even taking prescription drugs - you could be inadvertently harming the developing fetus in your body. Here are 5 common symptoms that might indicate pregnancy: 1. You just missed your normal menstrual period. This is number one on the list of indicators that are a warning sign that you may be pregnant. It’s true that just because you missed a period does not necessarily mean that you’re pregnant. There are many other reasons that could cause you to miss a period, such as - fasting, extreme amounts of exercising, prescribed or non-prescribed medications, eating disorders, chronic illnesses, and many more. Nevertheless, if your menstrual period is normally pretty consistent and like clockwork, and it doesn’t appear on schedule - this is a red flag and you should consider taking a pregnancy test. 2. Your breasts have become amazingly sensitive. Tender or swollen breasts sometimes occur just before a period. But these all also signs that conception has taken place and that you could be pregnant. If your breast are swollen beyond normal this is a sign that the body is preparing itself to produce milk. Many women report that they discovered they were pregnant when their breasts became so sensitive that even the slightest brush against them hurts. Others described it as a tingling sensation 3. Heightened sensitivity to smells. When a woman is in the early stages of pregnancy, she may notice that she is becoming hypersensitive to smells of all types - but especially foods. aromas - foods and others. In fact, you may become so hypersensitive to the smell of certain foods that they cause an involuntary gag reflex or bring about a feeling of nausea. You may also find yourself having an aversion to what were formerly your favorite foods, because of the smell. 4. Excessive bloating. Bloating can be an indication that you’re pregnant. The problem is hormones. When conception occurs, the hormone progesterone floods your system. As the increased progesterone envelopes your body it slows down your digestive processes and leads to gas and bloating. 5. Dizziness. Are you all of a sudden having periods of dizziness? Once conception takes place, the developing embryo will need food. This food will be drawn from your body. Specifically, it will use the blood sugar from your body as fuel to grow. If you aren’t eating enough, this can lead to your feeling faint because of low blood sugar. Any or all of these symptoms does not mean that you are pregnant. Each of them could be caused by other factors as well. But they are all symptoms that are common in women that have become newly pregnant. Richard Corcoran is senior writer for .fertilitycausestreatments.com which specializes in providing information on fertility and very early pregnancy signs problems that couples may be experiencing.

signs you might be a cat

Wednesday, May 28th, 2008

SIGNS YOU MIGHT BE A CAT Copyright 2005, Michael LaRocca You can get cuddles whenever you want them. You yowl loudly if your litter box is not clean. You yowl loudly at the full moon. You yowl loudly for no reason. Floor swimming! Ping Pong balls! You find yourself bathing Daddy every day because he doesn’t know how to clean himself. You don’t understand the language that your pet humans use, but you always know when they are talking about you. Daddy won’t change the weather no matter how many times you tell him to. Sleeping near the air conditioner is always bad, no matter how hot the weather is. It’s better to curl up under a lamp in the hot summertime. You are always on the wrong side of any closed door. Strangers invade your home and you can do whatever you want. You can sniff them, you can let them rub you, you can purr and cuddle in their laps, you can protest their presence, you can cuddle Daddy, you can cuddle Mamma when there are too many males in the flat. This is your home; they are only visitors. Meow! You often get uncontrollable urges to bolt around the house at 3AM yelling meow meow at the top of your small but impressively powerful lungs. You prefer even your water to have a tuna flavor. I eat therefore I am. Lying atop the bookshelf, which is very tall, gives you an excellent view of everything that happens in your flat. Acrobatic leaps that make the rest of the world sick with jealousy. Your pet humans can sleep through alarm clocks and train wrecks, but not through the siren that is your voice. They wake up, feed you, and sleep through the rest of the day. Who cares if they sleep, as long as you are fed? You feel an irresistible urge to get inside a cupboard as soon as it’s open and remove any articles of clothing from their hangers. You love climbing into any drawer that those fools carelessly leave open. You know how to open an inkjet printer and watch the black plastic things move, even though you haven’t quite been able to bat one yet. But one day, you know you will. Bug hunt! C’mere Daddy! Bug hunt! You like it when people knock on your head. You have an amazing variety of sound effects that cannot be reproduced phonetically. When you are watching birds out the big window, they try to attack you. You have the uncanny ability to vanish whenever you want. And nobody can find you no matter how hard they try, ha-ha-ha-ha-ha! You can eat all the tins you want. All! Just say meow and more food magically appears. You talk whenever one of your pet humans goes to the toilet. You feel an obligation to yowl on their behalf, same as you do when using your own facilities, because for some strange reason they lack this ability. The computer is a friendly animal that purrs when you cuddle it. You attack funnel web spiders on the television screen. Sometimes you stop talking in the middle of a sentence and wash your leg or your naughty bits. You are always right, no matter how bad you are. Michael LaRocca’s free weekly newsletter, WHO MOVED MY RICE?, is not about cats. It’s about his life as an English teacher in Shaoxing, China. But it does include many stories about Picasso, the lovely Calico cat he rescued from the Hong Kong SPCA. .chinarice.org

can you afford to publish your book

Wednesday, May 28th, 2008

Money blinds. It’s as simple as that. Aspiring authors ask about the money issue all the time, in varying forms, (How much does it cost to publish? How much will I get paid in royalties?, etc.) but they can’t see beyond that issue to think about the thing that will truly decide the money question. And here it is: What Do You Want From Your Book? That is the real question! Once you are clear about what you want out of the publishing process, you can decide what route would be the most satisfying-and profitable-for you. When it comes right down it it, you can spend as much or as little as you want on your book. But how much are you willing to spend to get what you want? When you aren’t clear, you can make poor decisions that won’t line up with your goals. For instance, many authors have a goal of making a lot of money, but they won’t consider self publishing. The fact is that unless you can immediately sell on the level of an Oprah’s Book Club selection or a James Patterson or a Dan Brown, it’s going to take a very long time before your royalties add up to much. When you self publish you take on risk, but you stand to gain much more because you get to keep all the profits (unless your agreement with the publishing company you use is a royalties-based one). Another strong reason to self publish: you can use your first book to build your platform for a bigger deal with a traditional publishing house in the future. Again, you can choose the self publishing deal that’s right for you. A print on demand company such as Xlibris charges just $500 for a basic package where you can get your book produced and copies made as they are ordered-so no inventory. Of course, when you pay more, you get more: better design, distribution services, maybe even some marketing help. (This is not an endorsement of Xlibris, but I’m using this company as an example. To learn more about self publishing companies I recommend you read “The Fine Print of Self-Publishing” by Mark Levine.) The Traditional Road If your dreams of authorship include larger audiences and the literary status that comes of being published by one of the many arms of Random House, Warner or Simon & Schuster, that’s fine-just know that this route isn’t exactly free either. No, you don’t have to pay a traditional publishing house and yes, they do everything for you (design, distribution, some advertising and marketing), but these days a writer is expected to spend some money out of his or her own pocket to promote the book. Many writers are even putting the amount they’ve set aside in their book proposals. If you’re serious about marketing your book, you’ll need to set aside at least $10,000. That amount can go as high as $30,000 depending on the amount of travel and other advertising you intend to use. Smart Money, Dumb Money Once you understand what you want out of your book, you’ll not only know how much you’re willing to spend, you’ll also know better how to spend it. You can spend it smart or you can spend it dumb. Many writers spend it dumbly because they don’t know what they want. If you’re spending money on educating yourself about publishing, improving your writing skills, hiring a good editor or book consultant, and marketing that will help you reach your specific, targeted reader, that’s all smart money. You will get more out of those dollars than if you had never spent it at all. You are investing in your writing career. But if you spend money because someone told you this is “the only way you’ll ever get this book published” (and you haven’t researched any other ways), or buy advertising simply because it’s where other books are advertised, or go to writer’s conferences with no clear plan of what you want out of them, or pay agents “reader fees”, or pay editors whose work you don’t know or whose references you haven’t checked, that’s dumb money. You’ll put those dollars out there and see little or no return. So I guess the bad news is publishing isn’t free. The good news is you have a choice as to how much you spend and where you spend it. Be an educated consumer as well as an educated-and talented-writer. You’ll find that to have a book published in the way you want it published is still, in the end, priceless. © 2008 Sophfronia Scott Sophfronia Scott is Executive Editor of The Done For You Writing & Publishing Company. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at .DoneForYouWriting.com.

publish your book with an independent publisher

Tuesday, May 27th, 2008

There are basically three options for getting your book published. You can try to get your book proposal accepted by one of the industry giants like Penguin or Random House but that’s a tough road. Those companies only work with proven authors or those who already have huge platforms and salivating audiences. Having said that, if you manage to get accepted, you’ll end up with a huge implied endorsement and a ton of indisputable credibility. On the other end of the spectrum, you could self-publish your own book. The nice thing about this approach is that the only person who has to approve your book is you! If you want to publish your own book, go right ahead. In fact, given the advancements in technology, you can do exactly that and order as little as one book at a time. The downside is that the credibility is far lower than with a major publisher. These two options seem to be on opposite ends of the continuum and indeed have plenty of differences between them. Luckily, there’s a third category that sits comfortably in the middle. It’s the category of smaller independent publishers and there are thousands of them. They range from very small mom and pop operations to well-established significant publishers. They tend to specialize in one genre or another and often become leaders in their area of expertise. Soliciting the independent publishers is a great way for a new author to break into the market. Find one that specializes in your particular area and visit their website. They will tell you exactly how they want to be solicited and you’re well advised to follow their guidance. Find out exactly what they’re looking for and then cater your proposal to their specific requirements. It’s not necessary to have a Literary Agent when soliciting independent publishers. Don’t get me wrong. Having an agent is always a good idea. But you do have some additional options when dealing with the niche players and many will accept proposals directly. Most want you to send it to their Acquisitions Editor but I recommend checking with their website before addressing the envelope. Getting a book advance is less common when dealing with independent publishers. It’s not impossible but I wouldn’t bank on it. The upside is you’ll have more access to the people reviewing your proposal and that’s half the battle. Don’t pester them. They probably get a few hundred proposals each month. But a polite and well placed phone call rarely hurts and it gives the editor a chance to hear your speaking voice at the same time. Becoming an author is something you only do once. Once you’ve published your first book, you will forever more be an author. And it can change your life, not to mention your career. Don’t waste your time approaching one of the industry giants when your odds of being accepted are significantly less than 1%. Instead, find an independent publisher that specializes in the subject you’re considering and target your efforts accordingly. Tactical Execution has made a business of helping others achieve their goals. We provide implementation solutions for a wide variety of marketing objectives and all our programs are designed to maximize immediate results. Please visit the website to take advantage of all the free resources available there. Become a recognized expert. Optimize your website. Explode your business. Tactical Execution provides implementation strategies for immediate results. Claim your free website traffic hotsheet today!

custom term papers to patronize or not

Tuesday, May 27th, 2008

Custom term papers significantly alleviate the worries of some students who dread a writing assignment. However, these customized essays trigger a contentious debate that polarizes the academic world. Like any well-meaning discussions, the issue of custom term papers is very thorny and invites closer scrutiny. The phenomena of paper writing providers trace its roots to the rise of the Internet. The business per se of providing professional writing services is facilitated by the easy payment offered by third-party companies. There is also the growing demand of some students who, one way or another, find it difficult to complete a writing task. Whatever their reasons are, these students patronize custom essay papers to the scorn of university professors. The controversy generated by custom term papers usually revolve around the following talking points: Ethics Opponents of custom term papers primarily raise the ethical standards being breached by companies offering such services. It is the ultimate goal of every educational institution to inculcate the value of honor in each student. Thus, any academic organization frowns on the concept of students hiring professional writers to comply with a school requirement. It is not also unusual for professors to band together and make a strong statement against paper writing service providers. Thus, the 2007 move of Google banning term paper and essay writing ads elated university authorities. Unfortunately for the writing companies, the move initially was a big setback. Ethical or not, there is no preventing a growing student populace to subscribe to these services. Copyright One of the issues leveled against companies offering custom term papers is the supposed copyright violations they commit. The gripe of university authorities who object to customized essays is that students pass these works as their own, a great violation of a university’s anti-plagiarism policy. Paper writing service providers, on the other hand, contend that they have a disclaimer policy stating that clients should not use the materials as written by the students themselves. Integrity For some students who want to order custom term papers, the most difficult part is establishing the reputation of the business entity. Finding a reliable company is quite difficult amidst the many companies or freelance writers that promise they could deliver 100% original custom essays. As a precautionary measure, students better seek the opinion of friends and acquaintances. Referral is the proven strategy to find a custom essay writer who can deliver on his or her promises.

how to write a medical or science essay

Tuesday, May 27th, 2008

“Do not write so that you can be understood; write so that you cannot be misunderstood.” Epictetus During my time at Oxford University Medical School I learned to write well-reasoned, engaging essays. In later years, while at Kings College Medical School, I learned to teach students to write in a similar manner. The stamina engendered by the Oxford tutorial system meant that I was frequently writing five essays a week, meaning that clarity and good structure were essential components to an essay to make sense of the onslaught of information. Essay writing is still an essential skill for medical students to acquire, in order to think through complex arguments that mirror the process of making differential diagnoses when a practising doctor. Certain key approaches are essential for whatever topic is being tackled. Examine the question Take time to study the question that is being asked. Frequently, subtleties can be gleaned from the phrasing of the question that may not be evident on first glance. The question could be turned on its head, allowing for different arguments to be presented in the body of the essay. It is tempting to launch into an essay that includes everything you know on the topic in the question, but this may miss the angle that the person who set the essay is interested in, losing valuable marks on relevancy. What does the question ask you to do? Is it to “compare”, “analyse” or “contrast” the subjects, for example? Remember to refer back to the question when you are writing the body of the essay to ensure you do not stray too far from the central core of the problem. Planning the essay Although it only takes five minutes, this is the most crucial part of writing an essay. The essay plan is the battlefield on which the war of the essay is won or lost. On a fresh piece of paper, jot down all that you know on the topic area covered by the question. It can be helpful to give each paragraph a heading. As you write, fresh information will occur to you, parallels will be drawn and conclusions reached. Keep this essay plan close by as you write, and add to it during the process. Organise the essay The introductory paragraph of the essay is a chance to deconstruct the title, with an opportunity to explore what is really meant by the question, and explain how you will respond to it. If more than one option is possible from the wording, state which you will explore in the essay at this point. It is acceptable to include some facts in this opening paragraph to introduce the subject to the reader, but it is important to keep these broad at this point. Each subsequent paragraph should be based on a related topic covered by the essay title. The open sentence of each paragraph should outline what will be written in the paragraph, and the rest of the paragraph should be devoted to evidence to support that outline. This will include your own analysis of evidence that you have read and quotations from source materials. Quotations should be in quotation marks, with the author’s name and year of writing written in brackets at the end of the quote. The closing line of each paragraph should attempt to lead onto the beginning of the next paragraph, known as “the hook”, and this should be considered when constructing your essay plan. Conclusions The final paragraph should be reserved for your conclusions or conclusion, but avoid making this too abruptly. It is useful to summarise the arguments you have covered, and draw your essay to a close. I always endeavoured to add to this traditional ending by highlighting areas of further research that are ongoing and may lead to new revelations, presenting the conclusions to the essay while looking to the future. Or it may be appropriate to close with an interesting quote that you have come across in your reading that is relevant in a broad sense to your essay or conclusion. Read through the essay This may seem unnecessary to say, but giving your essay just one proofreading read through can save you important marks for spelling and grammar. However, reading through can also highlight areas you have neglected in your arguments. Compare your initial essay plan to your finished essay to check you have covered all the topics you originally thought of. Although unnecessary for an exam essay, for a term-time essay it may be necessary to construct a bibliography. Closing comments Finally, try to develop a style to your writing that is engaging to the reader. It is useful to read certain authors to seek suggestions for this style, ranging from Richard Dawkins to Matt Ridley. Try to be concise and avoid the temptation to waffle without making a clear point. And lastly, avoid a purely journalistic style, but also be wary of an overly scientific, bland approach. Dr Natalie Shenker BA (Hons), BM BCh (Oxon), MRCS (Eng) infooxfordmedicalediting.com .oxfordmedicalediting.com A comprehensive copyediting and proofreading service for all medical and scientific texts

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