Archive for June, 2008

there are unwritten rules regarding the appropriate length for sales letters

Saturday, June 21st, 2008

You don’t need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If it’s your first time to write one, all you need to exert is a bit of time and effort and you’ll sure to produce a good sales letter in no time. Whether it’s an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space. For more details .private-labels-empire.com Use special fonts only for emphasizing certain points but the main body of your content must still be written in easily understandable font like Times New Roman or Arial. Choice of colors is also important. Use dark ink for light backgrounds and vice versa. This may seem like common sense stuff, but you’d be surprised to know just how many people have continuously violated this rule! There are unwritten rules regarding the appropriate length for sales letters, and they depend on factors like the number of times you’ve already corresponded with your recipient, the objectives of your sales letter, and so forth. In most cases, nothing more than a one-pager is a must if it’s your first time to contact a prospective customer. You could definitely write more if your reader has indicated an interest in receiving more news and updates from you in the future, but just how much will again depend on what you’re talking about and how well you know your target readers. It will always have a few lines dedicated to showing courtesy and appreciation towards the reader, but it will afterwards mince no words in saying what it has to say. If it has a buy-one-take-two offer in the sales letter must state this directly. Time is a precious commodity, and a reader will appreciate it if you show your understanding of this concept by writing only what you have to write. Readers often like it better when the letter is directly addressed to them and most especially when they are old or existing customers already. Addressing the letter directly in their names make them feel special and appreciated. And you can validate this feeling by signing the letter at the end with your own name or the highest official in your company. A Good Sales Letter Acknowledges the Competition and Defends its Position Good sales letters are not written by people who prefer to bury their heads in the sand. These people are aware that whatever they’re offering, rival companies surely have something to counter with as well, and they don’t hesitate to acknowledge this. Rather than pretend that their readers would not be aware or interested in the counter offers of other companies, these writers address these issues directly and defend their products and services to the best of their ability. Simply put a good sales letter shows why you still have to choose the products and services it’s offering over others! For more details .web-sales-letter-supreme.com Good sales letters are not all talk. If you’ve got claims to make, you better make sure you can support them with solid facts and figures that are certified by valid and reliable authorities. A good sales letter gives readers a reason to believe in them! And lastly, a good sales letter always offers you the chance to NOT receive other similar updates in the future. This may seem a disadvantage at the start, but it actually proves you’re confident your reader won’t opt out. It’s reverse psychology in a way! No matter how good a sales letter you have, remember that writing it will do you no good if in the end, it doesn’t fit the needs of your target market .A good sales letter will always need the things listed in here, but it has to be somewhat customized according to your target market’s preferences. What those are will, of course, depend if you’ve already correctly identified who your best customers are in the first place! .sale-trigger-generator.com .10steps-to-killer-web-copy.com

simple ways to write an article

Friday, June 20th, 2008

Whether you are writing an article to promote your business, or you’re writing an article to sell, there are certain articles writing strategies you can follow to help you easily create your article. First, what is the purpose of your article? Is it to attract more business? Do you want to make money from the article? Are you using it to brand yourself as an expert? Are you submitting for publication in a print or trade publication? Understanding the purpose of your article will help you determine what steps you need to take to develop your article. It will also help you decide what research you need to do to add detail to your article. For example, if you are writing an article for promotion, you won’t need to do quite so much research, if any. After all, you should already know your topic well enough to write it. The length of your article will be different because articles written for promotion are generally shorter or go to .internet-copycatting.com Around 500 to 700 words are usually optimal. Your next step is to develop your idea. If you are writing for promotion, the article ideas you develop will be different from articles for print publications. Promotional articles require that you understand your audience and its needs. Articles for print publications require you to understand the needs of the publication and what it’s looking for. Types of articles you can write are tips, how to, lists, and recipes, which are just step by step instruction on how to do something. There are other types of articles you can write, but these types listed are the easiest to write. Another factor is the detail of your outline. An outline for a long article will need to be longer than an outline for a short article. Outlining is the simplest and easiest way to organize your material. It can also help you in doing your research, as well as see where you need to flesh out your article and provide more detail. Develop your outline with as much detail as possible. Then you can add bullet points, or whatever you need to add to your article. You can either organize your article using a simple text file and adding details as you go, or you can write your information on index cards and shuffle them later. When writing my articles, I usually start with my title though. This allows me to tightly focus on what the article is about. Any information that doesn’t fit with the title of the article is discarded or used in a different article. Once you have a working title and outline, then you’ll need to do your research. Avoid searching using general keywords because you’ll have so many search results you’ll have difficulty finding the information you’re looking for. At least three to four word keywords are best because the content you’ll find is more tightly focused. Try to think like your reader. When you think like your reader, you’ll zero in on the types of keywords the reader is looking for. When writing for print publications, study the publication itself. Then you’ll understand the needs of the publication you can visit to .perfect-ghostwriter.com. When you’ve finished your research, it’s time to write your article. If you’ve done your homework, you’ll have enough information now to simply flesh out each of the points you’ve written. Writing articles is an easy way to promote your business, but with enough practice, you can also use it as a way to make extra money for your business, whether you’re a writer or not.For more useful tips & hints, please browse for more information at our website:- :- .prefect-ghostwriter.com .instant-marketing-article.com

choosing a dissertation topic

Thursday, June 19th, 2008

Although the subject or topic of your dissertation will need to be related to the themes and issues covered in your ‘Advanced Topics’ course(s), this is an opportunity to identify and explore your own areas of interest. Generally speaking, the more narrowly focused your dissertation subjects will, the better result you get. Of course, you have to locate your particular study within a broader anthropological debate. As well as considering your personal enthusiasms, it is also important that you design your project with an awareness of the constraints that you face. Questions you should therefore ask yourself include: • Will the topic sustain your interest over the months to come? • Is there an existing literature within which you can locate your work? • Is there sufficient material to provide the evidence that you are going to need. • Is the topic one that you can research with the time and resources available? • Do you have the time and opportunity for empirical work? Always remember the following: •A dissertation topic does not need to be a totally new, groundbreaking, re-write the textbooks revelation. Studying an old dissertation subject in a new way, from a different perspective, can be a new contribution. •The topic chosen must be appropriate to your degree. •Be sure your chosen topic addresses a real problem or question. •The chosen dissertation topic must be appropriate for the subjects you have available to work with. •Select a topic narrow enough to be manageable, with a study that can be done in the time allotted. •It must be of genuine interest to you! If not, it will be hard for you to stay motivated over time. •Ideally, your topic should be of interest to your advisor. Julie Edward is a professional Educational Consultant and helping the students to accomplish their educational projects dissertation subjects since many years. She got a vast experience in her field and is ready to help students with her skills and knowledge.

budapest

Wednesday, June 18th, 2008

Budapest is the capital of Hungary.It is an economic, financial and cultural center with more than two million inhabitants.The area of the Hungarian capital Budapest has been inhabited for thousands of years but the name of Budapest is not that old ,it goes back to 1872, when the three Hungarian independent cities of Buda, Pest, and

how to make 50000 in your first year as a freelance copywriter

Monday, June 16th, 2008

When many think of freelancing, they think starving artist, low pay, no benefits, long hours, etc. However, it doesn’t have to be that way. Following are 6 steps to ensuring at least $50,000/year in your first year as a freelance copywriter. 1. Do the Numbers: Believing you can do it is the first part of the equation. Once you break down the numbers, I’ll bet you’ll say, “That’s it? I can make that!” So, $50,000/year divided by 52 weeks equals roughly $962/week. Easily achievable once you establish your going rate, which we’ll discuss a little later. $962/week divided by 5 days (building in weekends off) equals roughly $192/day. Any determined person can make this. And, if you pile on education, experience and the Internet, you should be saying to yourself, “This will be a breeze.” It won’t, but you should at least be giddy at the realization that this is a more than achievable goal. 2. Charge Enough: Don’t go into freelancing with the attitude of I HAVE to take low-paying jobs. You don’t! My mother used to say, “How you begin is how you will end.” She wasn’t talking about jobs, but I take this advice to heart in almost everything I start. A personal story: When I realized that I was going to run this year’s marathon (Thanksgiving Day, Atlanta, GA), one of the first things I did was print out a training schedule. My point: I took my goal seriously enough from the beginning and figured out what I needed to do to be ready. In the case of figuring out what to charge, this means figuring out how much you have to make each day, week, month to achieve your goal. With your goal clearly mapped out, you will be much less likely to stray. So, let’s do some hard numbers. Figure a 9-hour work day

there can also be some miracles

Monday, June 16th, 2008

For us Christians, Jesus Christ is not merely a teacher and the model of a pious life but the revealer of God, the mediator of salvation and the savior who suffered, died and was resurrected in order to bring about salvation from sin for all. Christians believe that, as the Messiah, Jesus was anointed by God as ruler and savior of humanity, and hold that Jesus’ coming was the fulfillment of messianic prophecies of the Old Testament. The Christian concept of the Messiah differs significantly from the contemporary Jewish concept. The core Christian belief is that, through the death and resurrection of Jesus, sinful humans can be reconciled to God and thereby are offered salvation and the promise of eternal life. As Christians, we know that Jesus will return again to deliver us the Last Judgment of man to separate those that stayed on our Gods side while the other will be send to the abyss. As an old passage goes: “He will separate people one from another as a shepherd separates the sheep from the goats”, which means that every person will be judged, taking into account all of each person’s deeds, both good and bad, and all sins, both forgiven and unforgiven, each person will be judged with perfect justice. As Christians, we believe that doing good and helping the world around us will bring us to the doors of heaven. As Christians, we bound ourselves to the service of our Lord Jesus Christ and spread the goodness that he has given unto us. This is what the book of Dr. Ralph McCall is all about. Bring Your Vision to Life is about a book that encourages us as Christians to make a significant change within us and on the world around us. The book emphasizes that through career, we can achieve in determining our God Given Goals and our christian personal vision plan. Bring Your Vision to Life, providing a way to bring your vision, your goal, your reason and your fulfillment to more than just a vision or dream, more than just a fantasy but a reality so real that satisfaction and fulfillment embraces you. For more information on Bring Your Vision to Life, then visit their homepage at .visiontolife.org.

the abcs of better writing avoidance of clichs banishment of trite words creative expression

Sunday, June 15th, 2008

Writing is an art; there’s no doubt about that. It’s a skill that often only comes through years of practice. Yet why is it children often come up with the most creative, inventive stories? Because they haven’t had clichés yammered into their brains for years and years… because they describe things in their own way, on their own terms, in words that make sense to them… and because they haven’t had it pounded into their skulls that they can’t write. Following are three simple rules to follow, to keep your writing fresh, creative and innovative. First rule: Strike the word very from your vocabulary. It’s quite possibly the weakest word in the entire English language. It’s the literary equivalent of adding sand to your tea. It offers zero in the way of nutritive value and even less in the way of flavor. There are so many other words that are more deserving of usage than this trite, flat, nondescript literary leftover. Try out a few other less-common adverbs. Go ahead. Give exceptionally a whirl. Or how about remarkably, tremendously or phenomenally? Don’t be afraid to use new words or phrases. Second rule: Avoid clichés. Now, I could have said, “Avoid clichés like the plague,” but that would have been what you would have expected. When you run across a cliché in your writing, pluck it out of there like a tick from your dog’s neck. Flush it down the toilet if you wish, or simply crush it beneath your heel. I don’t much care how you do it; just get rid of it. Now that you’ve got a nice little cavity in your page, rummage through your imagination file cabinet for a fresher phrase. Instead of saying, “as rough as sandpaper,” take a moment to think about other things that are rough, things that are less commonly referred to: your grandmother’s elbows… the skin on the bottoms of a beach lifeguard’s feet… a gravel driveway… even badly poured concrete. Let your creative side run wild… as wild as the blueberries your Aunt Meg makes into jam every summer. Yes, that wild! Fashion a fresh simile (a comparison using the words like or as) and watch your words take flight. Third rule: Steer clear of the ordinary. When there’s a more creative way to say something, use it! This goes along with the “Avoid clichés” directive. For instance, instead of calling rush hour in Boston “bumper-to-bumper mayhem,” which would be an ordinary way to describe the twice-daily madness, a writer friend of mine wrote, “Cars beeped and swerved along Storrow Drive.” A beautiful bit of prose. Simple. Fresh. Creative. Keep these three rules in mind as you begin your next writing project and your words will practically get up and dance off the page. For more information and tips on great writing, visit persnicketyproofreader.wordpress.com.

publishing made easy tips on how to get your manuscript published

Sunday, June 15th, 2008

Publishing is an extremely competitive business. There are three main ways to go about getting your manuscript published; through an agent, directly through a publishing company, or by taking the increasingly popular self-publishing option. The best way to improve your chances of getting your book published by a traditional publisher is to find an agent who will ‘take you under their wing’ and add you to their list of clients. Publishing companies very rarely read or pay any attention to unsolicited manuscripts (i.e. a manuscript submitted by an author NOT by an agent). Therefore, you are in a much more likely to get your manuscript published if you have an agent. Unfortunately, getting an agent to agree to take you on as a client is almost as hard as it is to get a publisher to read your work. Agents give your work approximately 20 seconds of time before making a decision to either pursue you or reject you.., and 90-99% get rejected. It is tough! So getting an agent… - There are hundreds of Literary Agents in the UK. You need to target those agencies that handle the kind of writing that you do. So, get a copy of the ‘Writers Market UK 2008’, or the ‘Writers and Artists Yearbook 2008’. These list literary agents, telling you what genre of writing each agency deals with. - You can contact the Association of Author’s Agents (.agentsassoc.co.uk) or the Society of Authors (.societyofauthors.net) who should be able to point you in the right direction, and provide a list of suggested agencies that would suit your novel. - Call or email the appropriate agencies to enquire about their procedure for submitting manuscripts. If you don’t follow procedure you will automatically be rejected. - Write a well-written, succinct letter, briefly outlining your work and include a synopsis, together with three polished chapters and a brief CV. Make sure each letter is tailored to each individual agency

article writing and article submitting just got easier

Friday, June 13th, 2008

Remember when you wrote your first article and posted it and then saw it being distributed around the net? Wasn’t that grand and you just wanted to do it over and over again. Well after a while the thrill of posting the articles wears off and the drudgery of it soon sets in. I liked writing the articles I just hated having to visit each website and manually post my articles. For the longest time I would labor over writing an article and then be so exhausted after cranking out a few I would wait till the next day or so to submit them. I would manually go to my favorite article directories and submit them one at a time. It was a tedious task to say the least. Then one night last week I stumbled across a program call Article Submitter that claimed it could submit my articles for me. Now I know you’re thinking, “Yeah it just dumps them off in any category it can and leaves not caring whether your article was accepted or not…”, not so with this program. It lets me choose the directories I want to publish in and then logs into the site for me. I select the category and then it posts the article. As many of you may know the big thing about posting articles to directories is that not only do you get lost of back links to your website but you can get tons of traffic to your site as well which in turn could mean some extra Adsense revenue for you. Not to mention a lot of Internet Marketers use article posting to let people know about their products and services. So an article submitter program is key to making article submission efficient and as painless as possible. Anyway back to my review of Article Submitter. Like I said the program lets me select which article sites I want to submit to as well as it saves my login and bio info for each site. So no longer is article submitting a tedious task as it once was. Its now one of the fun parts of writing articles again. The program steps through each website and fills in the article headlines, bio, and keywords for and the pastes the article into the submission edit area of each site. So while its not totally automatic it is still a lot quicker than previous methods of firing up your browser and visiting each site manually. I hope this little tid bit helps someone else just getting started in article submission and puts some of fun back into article writing and submitting for you too.

writing romantic fiction seven secrets of success

Friday, June 13th, 2008

Romantic fiction has been a popular genre for hundreds of years, but its popularity also makes it a tough nut to crack. Here are seven pointers to help you succeed in this vast and growing market for writers . . While it’s true that most romantic novels are written by women for women, men do write them too - Alan Titchmarsh and Mike Gale being two exponents in the field. However, if you are a man writing from a woman’s viewpoint and using a female pen-name, make sure you get it right - female readers will spot it right away if you don’t! Romantic novels can nowadays have a man as the main character, though the female lead still dominates the genre. If you are just starting out in this field it might be a good idea to fall in line with the mainstream - the time for originality is after you’ve had a few books in print! The guidelines for romance writing are absolutely specific and each publishing house has its own that, generally, they will quite happily send to you. Read them! Yes, there is a formula behind writing romantic fiction, but it also leaves lots of room for creativity. However, your reader must be able to believe in your story - if the young model falls for the old tycoon, they’ll want to know why. Making him rich just isn’t enough! Also, romance readers are a savvy bunch - if you don’t believe in what you write, you’d better believe they won’t either. If you cannot be honest and show that you have a genuine ‘feel’ for romantic fiction - if you’re just writing it as an ‘easy option’ - forget it. Please! It simply will not ring true - and it will show. If, on the other hand, your heart beats faster at the very sight of a Mills and Boon cover you just might be on the right track for your fiction career! Characters in romantic fiction novels need to develop throughout the course of your story, just as in any other type of novel. Having the heroine blossom into a confident, go-ahead personality whilst leaving her male interest as a dark, brooding figure, identical to the person she first met, is simply not a realistic storyline. Both have to ‘grow’ and show change within their blossoming relationship. Romance is a two-way street - both main characters have to develop the relationship. It simply can’t be one-sided. Today’s heroine is much more likely to be personable and much more in charge of her life than the fainting wimp of yesteryear! She isn’t just someone to be rescued by the lantern-jawed hero who she swoons over at first sight - its much more likely that she will bump heads with him over a boardroom table. It makes the characters just that much more believable in the 21st century and brings romance up-to-date. Opposites attract - a theme that works as well now as it did two hundred years ago! Setting is important and, if you’re considering a period romance you had better know that period very, very well. Readers will spot a mistake instantly and will lose no time telling you about it! Whilst this might not be too disastrous if it occurs once, frequent mistakes will dent your credibility as an author. A good tactic for new writers: stick to a setting you are familiar with - there’s nothing wrong with a romance revolving around a coffee shop! It also takes one aspect of stress out of the writing process - and that can’t be a bad thing! The question of sex scenes in the romantic novel often arises - how explicit should they be? Again, you should read the publisher’s guidelines - they will usually have fairly strict parameters within you should work. That’s not to say they will be prudish or stuffy - it’s just that it’s a ‘different strokes’ situation. What suits one publisher may well not suit another. If you find it difficult or awkward to write explicit material - then don’t write it! Many romantic novels contain only implied sex - indeed, some of the best ever written have never got beyond a kiss. It’s a case of what goes unsaid and unseen can be just as exciting as a full-blooded mattress session! A romantic novel does not have to end happily, but, unless you are in the same league as someone like Thomas Hardy, you should at least finish on an optimistic note with your characters full of hope for the future. Some of the really great romantic novels have, indeed, ended in tragedy but have a care - this is a very, very tricky ending to handle. If you’re not entirely confident of your ability to handle this, it’s best to stick to the time-honoured standby - the happy ending! Steve Dempster regularly writes short stories for UK women’s magazines and is also the author of two novels. If you would like to explore the possiblities of writing romantic fiction in greater detail, simply

Search
Archive

You are currently browsing the Writing Today blog archives for June, 2008.